TogoRun // GMJ Global
TogoRun is an award-winning, full-service strategic communications agency specializing in global health and well-being. Woman-owned and independent, they are committed to diversity and inclusion and steeped in data analytics, digital execution, and earned media. 1
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Clients / Campaigns:
JAGUAR HEALTH
What they asked for:
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A launch event in New York City featuring Broadway stars to celebrate the first Canine Cancer Registry, complete with a full launch campaign.
What our team delivered:​
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A fully-developed microsite dedicated to the campaign with copy dedicated to niche demographics including dog-owners, veterinarians, and investors and partners.
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A full day event beginning with media interviews and following with a 2-hour event in Madison Square Park celebrating the launch of Jaguar Health Canine Cancer: Take C.H.A.R.G.E. Canine Health and ReGistry Exchange, including performances from top Broadway stars. Guests included CNN Anchor Don Lemon and several social media influencers with followings of over 500k+.
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Coverage in top tier publications across the country including online news outlets and broadcast coverage, as well as over 1.3 million impressions in Google Ads.
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Find a video of the event here.
THE GLOBAL ALLIANCE ON HEALTH AND POLLUTION (GAHP)
What they asked for:
A broad media campaign ahead of their launch of an updated report on climate
change resulting from air and water pollution from The Lancet Commission.
What our team delivered:​
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A comprehensive targeted media list including almost 300 reporters & journalist staff from international outlets covering health, science, climate change, and pollution.
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A thought-out pitching plan and process that included several rounds of emails, phone calls, and physical mail sent out to reporters and media contacts.
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A campaign that resulted in over 800 published placements in international outlets with a reach of over 1.56 billion, as well as continued coverage for up to four weeks following the launch of the report.
1 “About.” TogoRun, 12 Feb. 2021, https://www.togorun.com/about/.