User Experience (UX) Writing
Creating and implementing content and design to improve user experience on websites and applications.
UICO, LLC
UICO was founded in 2007 with a vision of expanding the ubiquitous smartphone interface to markets with harsh environments. To realize this vision, they solved the biggest problems with capacitive touch - water, sweat, extreme temperatures, use with thick gloves, and thick glass durability. UICO is a privately owned, venture-backed business with its headquarters located in Elmhurst, IL. 3
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What they asked for:
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A complete website refresh with updated content, branded images, tabs, and Search Engine Optimization (SEO) tactics.
What I worked with the UICO Sales team to deliver:​
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A new refreshed theme and consistent imaging & branded colors thread throughout the website.
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Updated menus & submenus to reflect an improvement in user navigation.
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New web copy targeted towards ideal demographics and focused on decreased technical jargon to make content more legible for new visitors and/or customers.
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The creation of new SEO keywords, taglines, and solutions to better engagement via search engines and drive lead generation.
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Find the updated website here.
3 “About.” UICO, LLC, https://www.uico.com/about.